Marketing Association.
The Marketing Association is charged with educating New Zealand business about marketing and ensuring that the highest standards are applied. The RSVP Awards are an annual celebration of excellence in marketing.
The Response is Everything website needs to present the award objectives clearly, to make it easy to enter and finally to showcase the winners. The challenge was to do this in an environment that ensuring the Marketing Association could also comply with it's requirement to be a good custodian of member's funds - namely to control costs.
Hot Mustard Interactive, a long time supporting of the Marketing Association, worked closely with the Marketing Association team to identify the ideal solution that would allow the site to be quickly replicated each year, speeding up deployment and controlling costs. Contegro was selected for the speed of implementation and the comprehensive user interface allowing the Marketing Association to update all pages in house.
The resulting site incorporates a Flash game to encourage the competitive spirit and a database of members for notifications while still reinforcing the Marketing Association's reputable brand.